Project information

• Category: UI/UX design
• Client: Deroj Western Hotel
• Project date: 19 August, 2022
• Project URL: Derojwesternhotel.com

Project Overview

The Deroj Western Hotel website aimed to provide a seamless online booking experience and showcase the hotel's luxurious amenities. We also improved the property management system for the hotel.

Key Contributions

User Research and Analysis: Conducted in-depth user research to understand the target audience's needs and preferences. Analyzed user behavior data to identify areas for improvement.

Information Architecture: Developed a clear and intuitive information architecture to optimize user navigation and engagement.

UI/UX Design: Designed a visually appealing and user-friendly interface, ensuring a consistent brand experience across all devices.

Responsive Design: Implemented a responsive design framework to ensure optimal viewing on various screen sizes.

Front-End Development: Collaborated with developers to implement the design and ensure cross-browser compatibility.

Interactive Prototyping: Created interactive prototypes to test user flows and gather feedback from stakeholders.

Integration with Property Management System: Integrated the website with the hotel's property management system to streamline booking processes and provide real-time availability.

Key Achievements:

Improved User Experience: Enhanced the overall user experience by simplifying the booking process and improving website navigation.

Increased Website Traffic: Implemented SEO best practices to improve organic search visibility and drive more website traffic.

Boosted Conversion Rates: Optimized the website's conversion funnel to increase bookings and revenue.

Enhanced Brand Image: Created a visually stunning and professional website that reflects the hotel's luxury brand identity.

By prioritizing user-centered design and leveraging data-driven insights, I delivered a high-quality website that exceeded expectations and contributed to the hotel's overall success. The integration of the website with the property management system streamlined the booking process and enhanced the user experience.